“We have a responsibility to protect and grow this incredible game, so future generations can experience everything it has to offer – just as I have.”
He also urged other influential voices in the game to pay their part in reshaping the future, adding: “Media figures, pundits, former players, commentators, I urge you to continue helping shift the negative narrative around rugby.
“Let’s talk more about the brilliant action, the big hits, the electric tries, the unbelievable skill, the fierce rivalries, and the amazing characters who make our game special.
“Rugby is full of passion, drama, and world-class athletes giving their all. By celebrating what makes our sport great, we can inspire the next generation, bring more fans through the gates, grow the game and remind everyone why we fell in love with it in the first place.”
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