2022

Multiculturalism, Culturism, Diversity and Dr. Putnam

Getting Him to Love You – Male Psychology 101

Do you find getting him to love you difficult? Do you ever wonder what you’re doing wrong? Have you given up finding that perfect man? Well, don’t give up just yet. There are still a few things you might not know about love, men and relationships. Some men have a hard time recognizing the difference between true love and animal lust. They see a pretty face, a sexy body and think they’re in love when, in truth, their sex drive has simply taken over. Once that sexual impulse has been satisfied, they move on. So how can you jump that sexual hurdle and get to the real heart of the matter? Well, if love automatically followed lust, it would be a simple matter of slipping on that sexy dress, pouting your sultry lips and bagging both heart and libido in one svelte swing of your hips. But, alas, the heart is a tad more complicated than that. So start by discovering his soft spots. Once you’ve sparked that initial attraction, be receptive as he opens up and gives you a glimpse of the man he is. Be supportive, interested and curious about what makes him get up in the morning, what makes him happy, and what grates his nerves. Be careful of excessive critical judgments or negative comments. While you may have a strong opinion about a particular portion of his life, don’t attack or condemn it. Though you may only be trying to show your intellect or strength, more likely than not, you’ll only succeed in closing him off. If he senses you’ll criticize him every time he admits a fault or weakness, he’ll walk away from the date feeling diminished and frustrated. Slow down, slow down and slow down. Just because you may have set a particular timeline for meeting, dating and marrying the man of your dreams doesn’t mean he’s working within that same mindset. Give him time, give him space and give him the chance to realize on his own how great his life is when you’re around. Of course this can be difficult when you really want to be with him all the time and your every thought revolves around him, but the more you forcefully pull him to you, the more you’ll end up pushing him away. The whole “where is this relationship going?” is a difficult question to bring up. Not only is it putting pressure on him, but you may not be happy should he give you an honest answer. So back off just a bit and let the love take care of itself. If you play it right, getting him to love you will be easy and he’ll be the one pushing for a more serious relationship. Source by Tina L. Jones

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Decode Female Psychology – How To Guess What’s On Her Mind

Is female psychology a mystery to you? Are you interested in understanding the games they play and why? Do you wish you knew how the female mind worked? If you just want to decode female psychology so you can better interpret her meanings, I’m here to help. It is often said that men and women come from two different places, Mars and Venus, the land and the sea, the earth and the moon, whichever you prefer, most agree that the two sexes are very different in just about every way. Some of the major differences, aside from the obvious physical ones, include actions, words, and reasoning. Women tend to be more emotional and can take even small things very personal. Style, flirtation, and games When she wears sexy clothes she really wants you to check her out and make comments but has to pretend she doesn’t. I like to call this a ‘no win situation.’ If you don’t look or say anything she will be genuinely upset and if you do she gets upset too. The comments make her feel good about herself and let her know you think she’s hot but she can’t let on that she appreciates it or she will seem conceited. The way to handle this situation is to definitely take notice, at least the anger she displays is only for show. The latter has far longer lasting repercussions. Flirting can have the same affect. Go ahead and flirt with her whether she reciprocates or not, I promise she really does appreciate it. One of the oldest and best tricks in a woman’s arsenal is playing hard to get. And most men will admit a little chase is always fun. She needs to feel like she’s in control so men are typically always the ones to approach women. Keeping you at arm’s length Another move women tend to make to show they’re in charge is dictating when and what you do. No in a straight-forward way but in a more subtle and cunning way. Things like breaking dates at the last minute and taking an extra hour to get ready just so you have to wait are all things women do to keep in control of the relationship. Flirting with other men is another way women feel like they are making sure you know exactly what you’ve got. Just play along and show some appreciation and even a little jealousy from time to time, it will go a long way to keeping her happy. I know this may all seem a little silly to you but, again, I reiterate, men and women are VERY different. What makes her happy may not even seem sane to you but it’s just the way it is. If you want, or need, to learn more about how to approach women and decipher what they are actually saying, I have just the thing. Source by Alyssa Curtis

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Environmental Psychology in the Workplace and How It Affects Wellbeing

In the workplace, environmental psychology plays a great role as far as employees’ wellbeing is concerned. Actually, environmental psychology studies the relationship between your health and the environment you live in. In this article, we are going to dig deeper to find out more about it. Read on to find out more. According to Russel and Snodgrass, environmental psychology is a branch of brain science. It aims to show the relationship between living beings and nature. Plus, it studies different aspects of the coexistence of people and the environment. Basically, environmental psychology is a modern concept, and it appeared as a psychology branch post the research publication at the University of New York in 1958. Actually, this branch of brain science comes from the belief that nature plays a great role as far as human conduct and development is concerned. According to this belief, nature makes an important contribution to how we behave, feel and think. The Research Paper A research paper was published on the same subject. The title of the research paper was Human-Nature Relationship And Its Impact On Health: A Critical Review. This research study explores different aspects of the connection we have with nature. Plus, it finds out how this relationship can have an impact on our overall health and well-being. According to Valentine Seymour, the author, our relationship with Mother Nature has an association with the fundamentals of evolutionary psychology. Aside from this, the study sheds some light on the ideas of scouts, environmentalism, psychology, social economics and evolutionary biology and how the relationship between all these has an impact on human health and employee wellbeing in the workplace. Detailed below are the other suggestions given by the interdisciplinary research: If you maintain access to nature, it can help you improve physical conditions, such as chronic pain, cardiac illnesses and hypertension. We know that diseases are quite common these days, which is why taking proper precautions is paramount. If you develop a strong relationship with the natural environment, it can improve your emotional health in addition to eliminating feelings of social isolation. Aside from this, it can also help you reduce the symptoms of mental health conditions, such as anxiety, mood disorders, and attention disorders, just to name a few. Also, nature-friendly individuals are more conscious about the environment. Therefore, they are more responsible. Apart from this, they enjoy a rational sense of getting the most out of their physical space. And they are proactive to create rules and regulations that can help improve and maintain the environment they live in. If you keep close to nature and observe the important elements of it, you can appreciate the core of it. And all of this can have a self-healing and therapeutic effect on you. Long story short, you can learn a lot by getting closer to your environment. It will give you a new perspective to your healthy living. Plus, you will get the motivation to achieve more as an employee. Hope this helps. Source by Dhanusuya K

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Considering an Online Graduate Program in Psychology?

Online grad programs seem to be the wave of the future as more universities are transitioning coursework online. There are huge variations of how these program operate across institutions — from traditional universities that offer online course options to entire universities that solely operate online. Many students appear to be attracted to the relative ease and accessibility of taking classes online. Not to mention that many students work full-time in addition to taking graduate coursework. In these cases, online graduate programs in psychology seem to fit their lifestyle needs quite successfully. I am the first to admit that I have little real-life experience with online graduate programs in psychology. I earned my doctorate from a very traditional program (very proud to say one of the top rated doctoral programs in the nation), and took not one single class online. Each of the classes I took I benefited immensely from meeting for class in-person and through engaging real-time discussion of emerging theory and research with top-notch professors. This is definitely not to say that these rewards can’t be reaped from online graduate programs. As a professional in the field of psychology, I have never met any online masters or doctoral degree recipients in professional circles. Not at any national conferences. Haven’t seen their work published in major academic journals. This leads me to believe that most online graduate programs emphasize the more applied, practical side of psychology. Of course there’s nothing wrong with that, but one piece of advice I offer is to do your research to make sure that whatever graduate program you apply to fits your particular career needs. Source by Sheridan Salter

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Parental Guidance – China and Child Psychology

Abstract: In this article we will explore a case study as seen in a Chinese mental health clinic in Shanghai. The presenting case will look at the effects of China’s one-child-policy but in particular the strategies employed by parents to control children not living up to their expectations at an early age. We will also consider parental guidance in line with established treatment covering behaviourism and transactional analysis methodology. Introduction: In China in order to control a rising population and the threat of economic and social crisis the government of China regulate birth rates across the country. In order to supervise the population a strict law is enforced under the one child policy. Although human rights groups and Western ideology of freedom conflict with the Chinese population control methods such as forced abortion, abandonment of female children and the main cause of child kidnapping and trade the Chinese recognise the need for this policy or future starvation and social breakdown through over-population in the future is inevitable. Even at its present growth rate at one child per family, China will still have the largest population in the World with limited recourses to support such a growth rate. However for psychologists the interest is more focused on the social consequences of this policy to the mental health of children born into homes with only adults for company and no siblings to interact with and learn from. In a previous paper we explored the problem with under-developed skills in empathy, social communication and relationships. In this paper we will focus on a single child as a case study that has generalised to a population that is now obsessed with educational attainment and social monitory success. Case Study: A Chinese mother brought her nine year old boy to a foreign psychologist practicing in Shanghai as a counsellor and psychology professor. The mother explained the boy’s problems in the following way: Mother – “my boy eats very slowly at dinner times, the family all eat together but he will take almost one hour to eat and often just plays with the food pushing it about his plate. He also does not complete his homework for school and the teacher often complains to us about his slowness in class, his lack of friends and poor performance on tasks usually through his slowness to start and finish. In addition to this he often falls asleep at his desk at home and I have to wake him in order to get him to his bed.” Psychologist: “how do you deal with his behaviour and what is his teacher’s normal response to his behaviour on class?” Mother: “both the father and I shout and scream at him to finish his dinner or homework. We tell him what the teacher says about him and how he is making his parents lose face in front of her. When he is in class his teacher shouts and complains to him all the time – and often the other children think he is slow and unfriendly to them. Psychologist: “What is the boy’s reaction to all this shouting and screaming that happens at home and school? Mother: “he does not seem to care. He just carries on in his slow way. If we try to hurry him he will go into a tantrum until we leave him to continue with his meal or play. Further information; Although the interview went into further details about the boy’s behaviour the psychologist was more interested in the behaviour of those the boy interacts with on a daily basis. The family is a typical Chinese extended household with the father’s parents living in the same apartment with the child and mother. The mother is a professional who works normal day-time hours and the father works full time in a government post. The grandparents are retired and look after the boy as far as taking and picking up from school and feeding the boy when he comes home with snacks. When the boy arrives home from school he watches TV while the grandparents give him junk-food snacks until the mother arrives home from work and then with the grandmother cooks the evening meal. After the meal the boy plays computer games until his mother insists he starts his homework which often takes the boy until 11pm when his mother then forces him to bed. The above case in actually very typical in China with one child dominating the household and all the focus of the adults is on the child’s welfare. In Eric Berne’s (1960’s) theory of Transactional Analysis, every child is an attention seeking vehicle, trying to keep himself as the centre of attention towards their parents. Early in the 1940’s Piaget, also talked about children as self-centred (egocentric) as only seeing the world around them from their point of view. Berne however in order to understand a child’s behaviour talked about the child’s mind containing a “little professor”, what Berne meant was children are always trying to figure out how to best get from adults their emotional needs met. In an ideal world this would be a positive loving experience that would benefit the child and parent. However in this busy modern world parents are short of time and need to hurry and process the child’s needs in an often negative way. As in our case study the parents are giving the child negative attention through shouting and screaming – the child not able to get positive attention therefore welcomes the negative as better than nothing. It would not be surprising in the past if the child was in fact often ignored by the grown ups when he is behaving quietly. In combination with T.A. the theory of B. F. Skinner in the 1960’s then based on the work of Pavlov (Russian) who experimented with learned behaviour through conditioning, Skinner showed that rewards rather than punishment led to greater changes in habitual behaviour patterns and that positive reinforcement gave direction. The first step for

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Spiritual Awakening: The Convergence of Physics, Psychology and Metaphysics

The Convergence Science is a belief system. It is a highly successful one, but a belief system nonetheless. Yet, the direction of physics, psychology and metaphysics all seem to be converging upon one understanding of what is described variously in these disparate disciplines as a unified field, the collective consciousness (or collective unconscious), Unity, Wholeness, Ground of Being, the Absolute or ‘God.’ Just pick your term. The question that this points to is why a belief system steeped in the rigors of the scientific method – with the incumbent necessity to have its “laws” and “theories” produce verifiable predictions that will produce ‘objective’ and repeatable results – should be pointing towards essentially the same conclusion, albeit in different terms, as the far ‘mushier’ social sciences and metaphysics do: that the all (or ‘All’) is One, and in it “we live and move and have our being.” (Acts 17:28) Two conclusions seem apparent: First, that we just have a basic affinity, despite our egoic and inherently dualistic self-consciousness, with the numeral ‘one’ as the most basic unit of calculation (the concept of “nil” or “zero” came along much later); or, that we really are integral parts of an undivided ‘wholeness’ or universal field. So, therefore, let us move quickly to examine the latter for an explanation of why scientists, psychologists and philosophers all seem to be scratching the surface of the same thing. The Resistance Perhaps the most influential book of the past one hundred years discussing just what modern science ‘is’ and how the process (and progress) of modern science ‘works’ is Thomas Kuhn’s “The Structure of Scientific Revolutions.” Kuhn’s basic thesis is that science comes to accept a ‘paradigm’ that explains and accounts for the observations that scientists have made to that point in time and the experiments they have run to verify their theories about just “what” is “what.” A paradigm is thus essentially the prevailing “belief system” within the larger “belief system” of science. Kuhn asserts that a dominant paradigm will remain rigid until someone notices an “anomaly,” or ‘result’ which the paradigmatic theory does not and cannot explain, even hypothetically. At that point – and quite often it is the same person who first spots the anomaly – some theorist comes along with a new theory or belief system that can and does explain the ‘results’ which the prior paradigm could not. The “ordinary scientists” in lab coats – those charged with ‘fleshing out’ the older scientific paradigm and determining its intricacies, rather than sweeping it away with a theoretical flourish – are most typically opposed to and suspicious of the new paradigm at first. Yet, in time as the new paradigm is understood and tested, and its predictions are proven to be correct experimentally, both leading and mainstream scientists will eventually come to a consensus in favor of it. The new ‘theory’ or ‘belief system’ is gradually adopted and the old theory falls by the scientific wayside as a ‘new paradigm’ is born. A good example of this process (and one used, not surprisingly, by Kuhn himself) is how Einstein’s theory of relativity superseded Newton’s “classical” theories of optics, motion and gravity. Lord Kelvin famously mispredicted that there were only a few clouds left on the horizon of physics at the dawning of the 20th-century. Five years later, a young Swiss patent clerk named Albert Einstein would rewrite physics textbooks when, in his annus mirabulus of 1905, he published three ‘major papers (and two ‘minor’ papers) that fundamentally changed the direction of physics and laid the groundwork for both Einstein’s own relativity theory and the quantum theory. One problem on Lord Kelvin’s horizon was that Newton’s ‘classical’ theory couldn’t explain the strange anomaly of Mercury’s orbit. Along came Einstein with a wholly new paradigm of how we might understand the physics of motion that would explain the Martian orbit anomaly and a number of other problematic difficulties. Einstein didn’t figure out the relativity theory in order to explain Mercury’s orbit, but it did. Relativity theory did, however, predict that during a solar eclipse it could be shown that the great mass of the sun actually bends the light from stars whose positions fall within a degree of arc from the edge of the eclipsed sun. Most scientists were, as Kuhn notes, skeptics. However, English physicist, Arthur Eddington – one of the few scientists that could and did grasp the full import of relativity – thought Einstein was correct, and in 1919 he set up an expedition to photograph a full solar eclipse and thus verify Einstein’s prediction. (It was no small professional risk for an Englishman to be seen as ‘collaborating’ with a German in the month’s proceeding and after the end of ‘the Great War.’) Eddington’s observations, nonetheless, put relativity theory to the proof and established it as the new paradigm for physics (together with Quantum theory, which Einstein also played a hand in developing); however this did not occur for a full fifteen years after Einstein published his “Special Theory of Relativity,” and three years after he published the “General Theory of Relativity.” The Emergence The problem is that ‘science’ will not accept any evidence for its theories that is not “objective” and “empirical” (i.e., backed by data expressible in mathematical terms). Since virtually all spiritual and/or religious experience is inherently “subjective” and “non-empirical” in the current view of what science is about, this conveniently precludes scientists, psychologists and philosophers from speaking a common language about at least the surface of the unitive field, consciousness or Absolute which all disciplines are scratching. And, until this overarching ‘paradigm’ is successfully challenged, by definition all the observations of thousands of years of Eastern psychological, physical and metaphysical experience cannot challenge science’s paradigms. This is true even where, as in quantum mechanics (which cannot explain why an “observation” is needed to give ‘reality’ to and ‘determine’ a quantum event, or how seemingly ‘separate’ particles remain ‘entangled’ with each other even at monumental distances), theoretical research

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Multiculturalism, Culturism, Diversity and Dr. Putnam

Sports Psychology and Baseball Hitting Tips – How and Why to Relax at the Plate

The baseball season is about to begin and I already getting calls from parents, players and coaches who are concerned about hitting slumps. Anyone who has played baseball for any length of time has experienced the frustration of an extended hitting slump. And there are many causes of these performance valleys. Some of the causes are physical. A breakdown in mechanics, poor balance, poor technique, a moving head, a tight grip on the bat or an injury can contribute to poor performance by baseball players. Some of the causes of hitting slumps are mental. A batter who has been hit by a pitch can be scared in the batter’s box. A player who has been hitting poorly can lose his confidence. A batter who is worried about impressing his coach, his parents or a scout can become quite anxious. A player who is conflict with teammates may find it hard to hit to his potential. Similarly, a player with stress related to his or her life off the field can have difficulty concentrating when he or she steps up to the plate. Also, it is important to understand that there are many relationships between the mind and the body where hitting a baseball is concerned. For instance, a nervous player is apt to grip the baseball bat too tightly. Likewise, a tense player is apt have difficulty turning on a pitch. Interestingly, some people believe that our vision gets worse when we are tense and that it improves when we are relaxed. There are many ways to relax one’s mind and one’s body before you get up to bat. Players can learn relaxation techniques, meditation, visualization or self-hypnosis. Some players benefit from listening to music in the dugout or before a game. Others do some aerobics before they take the field as they find that this helps them to relax when they get up to bat. Tension will work against you at the plate, so it is important that baseball players learn how to get very comfortable when they face the opposing pitcher. Source by Jay P. Granat, Ph.D.

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Multiculturalism, Culturism, Diversity and Dr. Putnam

The New Mission of Psychology – Finding What We Can Do to Be Happier, Healthier and More Resilient

Over the past 11 years, the field of psychology has been on a new mission, one of identifying, researching and teaching the skills that lead to well-being and resilience. Called “Positive Psychology,” it’s a rapidly growing branch of scientific psychology that studies the strengths and virtues that enable individuals and communities to thrive. In 1998, Martin Seligman of the University of Pennsylvania was elected President of the American Psychological Association (APA). At the time, Dr. Seligman was famous in the world of research for his work on Learned Helplessness and Optimism. As President of the APA, he designated Positive Psychology as the theme for his term. In many of his presentations to psychologists and others, Professor Seligman reviewed the field of psychology in the 20th century from a historical perspective. He pointed out that before World War II, psychology espoused three missions: curing mental illness, making the lives of all people more fulfilling, and identifying and nurturing talent and genius. A number of famous psychologists dedicated their work to promising theories of happiness but without the empirical research to support them.    After the war, two events changed the focus of psychology. In 1946, the Veteran’s Administration was created, and practicing psychologists found they could make a living treating mental illness. Then in 1947, the National Institute of Mental Health was formed, and academic psychologists discovered they could obtain grants for research on mental illness. Thus, the major, almost exclusive emphasis in psychology was on mental illness. And the effort has been very effective in bringing both greater understanding of psychopathology and many more effective treatments.   A little over a decade ago, however, Professor Seligman believed it was time for psychology to learn what it is that makes life worth living, what helps people bounce back when adversity occurs, what makes their lives more enjoyable and meaningful, what communities and institutions can do to promote well-being. He declared it was time to find what’s right in people — rather than only what’s wrong with them.   What has occurred in the period from 1998 until now is nothing short of spectacular. Research is being done on Positive Psychology in just about every corner of the world. The findings are being applied in therapy, coaching, schools, institutions, corporations and communities. So much has been discovered about happiness and its pursuit. Interestingly enough, some of the results have been counterintuitive, that is, they are not what would be expected by most of us.   The field of Positive Psychology holds dear the goal of preparing people to handle all the difficulties and curve balls that life so often throws our way. When Seligman asked one of his heroes, Dr. Jonas Salk, the American biologist and physician famous for the first effective polio vaccine, what he would do if he were a young scientist today, Dr. Salk said, “I would do immunization, but instead of doing it physically, I’d do it psychologically.”   You can find more information on the impact of Positive Psychology in my book, It’s Your Little Red Wagon… Six Core Strengths for Navigating Your Path to the Good Life (Embrace the Power of Positive Psychology and Live Your Dreams), available on Amazon.com.   Copyright 2009. Sharon S. Esonis, Ph.D. Source by Sharon S. Esonis, Ph.D.

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Multiculturalism, Culturism, Diversity and Dr. Putnam

How Can I Use Reverse Psychology to Get My Girlfriend Back?

Give up your girl without a fight? No way. You might be able to use reverse psychology to get your girlfriend back. Reverse psychology is a technique where you say or do the opposite of what you really believe or mean, in order to get your girlfriend to do what you want her to do – while allowing her to think that she’s doing what she wants, as opposed to what you want. Reverse psychology is a tricky form of manipulation. If you do it right, reverse psychology can get your ex girlfriend back. Can I get my girlfriend back by agreeing with her? It might be too late to try this method, because it works best right at the moment when your girlfriend says that she’s been thinking that you guys need some time apart, time away from each other. Much as it hurts you, you could say that you were “…just thinking the same thing.” Say that you need space, and it might be better for you guys to separate. That way you’re agreeing with her, and she feels like she’s losing something. She loses all the power in this scenario, because you’re just nodding and smiling and agreeing with her. Can I get my girlfriend back by playing hard to get? Another form of reverse psychology is playing hard to get. Be unavailable. Act like you don’t care — like you’re not interested in her. Pretending not to care is probably the most common form of reverse psychology in relationships. People always want what they can’t have. If she begins to think that she couldn’t have you even if she did want you, it might make her just want you even more. Can I get my girlfriend back by forcing her to defend me? You could get someone you trust, who knows her, to say bad, untrue things about you, so that she’ll feel compelled to defend you. It might make her think, “You know, he wasn’t that bad.” It’ll get her thinking about your good points. Can I get my girlfriend back by backing away from commitment? If she has shown signs of being commitment-phobic, then the reverse psychology approach would be that you don’t talk about commitment, ever. Talking about commitment will just scare her away. If you’re making noises about moving in together, your future, getting married, your children, then you’re moving too fast for her. If you’re in a situation where that’s what scared her away, you want to make sure not to do that any more. Let her think you’re moving at the same pace as herself. As she comes to know you better, you can let her be the one to start thinking and talking about commitment before you do. Can I get my girlfriend back by liking her new boyfriend? If she has a new boyfriend, reverse psychology would have you say genuinely nice things about her new guy. Convince her that you’re happy for her, no matter how badly you’re hurting inside. This will make you appear to be a stronger person – maybe stronger than you really are. You’ll make her believe that you only want the best for her – which, if you’re in love with her, you do. Can I get my girlfriend back by being unavailable? If she needs you for something, be unavailable the first time. For example, if she calls you because needs you to return something of hers, don’t call back right away. In fact, keep busy. Find something more important to do, than think about her. Something for yourself. This will have the effect of making you seem more desirable, because she can see you as whole without her. You want to define yourself as complete without her, so that she can see the real you. Find a role model, if you have to. Work on becoming like that person. He doesn’t have to be another real, living guy. He can be a fictional character from a book, movie or tv show – someone you have a lot of respect for, who always gets the girl. Although you want to be “unavailable,” you don’t want to move on to someone else just yet if you’re still interested in getting back with her. Moving on to someone else will just make it harder, and cause you to hurt your new girl when you get your old one back. There’s no reason to be insincere, or use another girl in order to win back the one you had. That would be mean. Source by Dan K. Jenkins

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Multiculturalism, Culturism, Diversity and Dr. Putnam

The Key Pros and Cons of Pricing Psychology

In this complicated economy we are currently in, within the fierce competition contains intense pricing battles, battles that often involve the use of strategic planning and of a particular pricing strategy – e.g. psychological pricing. All pricing strategies come with advantages and disadvantages, likewise nothing is perfect. Described below will be some of the major pros and cons of utilizing psychological pricing. Let’s begin with the cons first, shall we? Consider the meaning behind psychological pricing, it aims to play “tricks” on the minds of human beings, to trick us into believing something which is not equivalent to its true self. The single word is perception. By exploiting psychology, marketers are creating a different perception of something to us, therefore what we think it is, is what we believe. The downside of this is… as a typical consumer who may possibly fall for this pricing strategy, may no sooner realize they were tricked, and so, they will not re-purchase that particular deal anymore. What can be learned from this is that all pricing strategies must be planned carefully to prevent crossing the line that may cause side-effects. Another downside of using the concept of psychological pricing is that you are not alone, you are simply not the first one to use this tactic in the economy. The fact is when everyone else in your competition is using the same trick you are, it’s basically communism. The trick will be degraded because the majority is doing the exact same thing. From this, understand that you must stand out from the crowd and crave up some originality in your pricing campaigns, be unique. Everything in the world has downsides and upsides. Not only is utilizing a pricing strategy obviously going to increase your sales and bring in more profits, it has several other key pros. Ever frustrated at the unexpected results of a plan? Any plan? In fact, no plans in the world are error-free, and all plan executors are often worried about the possible outcomes and unfavorable side-effects. However, in the psychology of pricing, minimal attention is required, as such pricing tactics are all targeting human beings, and I suppose human beings are the only buyers in the world? Having said that, there’s certainly no area for failure in terms of using psychology in pricing, but just the effectiveness and the positive results you are getting that need serious efforts and work put into, in other words, the amount of work determines your rewards. Nonetheless, split-testing is the best option. Source by Harrison Li

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